章节名称 Unit Four Beware of ads! 第六周第11次课 授课时间 授课 学时 2 教学 课型 理论课 目的：Grasp some new words and some expressions on ads. 教学目的 要求：The students could recite the new words and expressions. 与要求 Let students talk the great around them freely. They could talk about the topic freely. 1. New words and expressions. 教学重点 2. Talk about the topic freely. Try to create a logo or ads for a product. 教学难点 1. Ask the students to answer some questions. 教学方法 2. Give a topic and ask the student to discuss it. 3. Read the passage on textbook and ask students to make up a dialogue. 教学导入（15mins） Part I: Revision Review new words and expressions which learned last time, and ask some students to make sentences in them. 教学讲授（70mins） Part I: Speaking out Model 1-3 Model 1: Who pays? 时间分配 Model 2: Beware of ads! Model 3: Are the free magazines free? Part II: Now your turn 1. Creat a dialog with your partner according to the given situation. 2. Work in groups and discuss the questions. 教学小结（5 mins）
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Teaching Steps Step 1. Revision Review new words and expressions which learned last time, and ask some students to make sentences in them. Give students a piece of paper with Chinese words on it, and ask them to write down the English words. Each time 20 new words, if they get at least 18 words right, then they pass it, if less than 18 words right, they fail. Step 2: Speaking Out Model One: Teaching tips: 1. The underlined parts in Model 1 and 2 show ways to express congratulations, and those in the table in Model 3 are examples of 备注 教 学 进 程 与 设 计 showing sympathy. 2. Allow students to do the repletion activity in pairs, or as a whole class. 3. If time allows, have students continue the role-play by changing roles. Encourage students to use their real names to act out their parts. Model Two Teaching tips: The two expressions for each blank are similar in meaning. Ask students to pay attention to them and learn to use both of them. Model Three The two expressions for each blank are similar in meaning. Ask students to pay attention to them and learn to use both of them. Step 3: Now your turn 1. Supplymentary Advertising is an important part of marketing. Very few companies are able to sell a product without advertising. It is possible, but very unlikely. There are many different kinds of advertising. The simplest is called promotion. Promotion is using brochures or pamphlets to advertise. These can be handed to people on the street or they can be mailed. If they are mailed, it is called direct mail advertising.
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2. Create a dialog with your partner according to the given situation. James and Kate see a free magazine of ads and begin to discuss advertising. James argues for advertising while Kate argues against it. Both express doubt about the other person’s argument and explain his/her point of view. James: Look, here’s a magazine—a free magazine. 备注 教 学 进 程 与 设 计 Kate: It’s a magazine of ads. It’s not free. James: … Make up the dialogue as “ Now your turn” 习题作业 课后小结
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